Example wording: planet friendly packaging
Sustainability claim checker
Check what a sustainability claim should prove.
Select a common claim or enter your own wording to see what it may mean, what proof to check, red flags, questions to ask, and a suggested proof level.
What "eco-friendly" may mean
- A broad marketing phrase that may suggest reduced environmental impact, but it is unclear unless the exact benefit is named.
Proof to check
- Specific impact area such as energy, water, waste, materials, or packaging
- Source links or test reports
- Clear comparison baseline
- Limits and tradeoffs
Red flags
- No explanation of what is friendlier
- Nature imagery replacing evidence
- No source links
- One small feature presented as the whole product story
Questions to ask
- What specific impact is lower?
- Compared with what?
- Where is the evidence?
- Does the claim apply to the whole product or one part?
Better wording suggestion
- Name the specific benefit, such as uses 40% less packaging by weight than the previous format, and link to the supporting evidence.