Course overview
Audience
Marketing teams, founders, brand managers, content creators, HR teams, and internal communication teams.
Level
Intermediate
Duration
2 hours self-paced
Learning track
Anti-Greenwashing Communication
A practical track for rewriting weak sustainability claims into clearer, evidence-aware statements.
What you will learn
- Recognize vague claims, hidden tradeoffs, and unsupported environmental language.
- Separate claim, proof, context, scope, and limitation.
- Use proof levels to decide how confident a sustainability statement should sound.
- Rewrite weak claims into clearer evidence-aware wording.
Course modules
- 1.What greenwashing is
- 2.Common vague claims
- 3.Claim, proof, and context
- 4.Safer sustainability wording
- 5.Red flags in marketing language
- 6.Better environmental communication
- 7.How to use proof levels
Practical activity
Use the Sustainability Claim Checker to rewrite five weak claims into better, evidence-aware statements.
Suggested self-study flow
- 1.Read the course overview and open the related Knowledge Hub pages.
- 2.Work through the modules in order and write short notes in your own words.
- 3.Use the related tool or template to turn learning into a practical action.
- 4.Review your result, note missing evidence, and choose one next step for the coming week.
Who should take this course
- Marketing teams writing sustainability messages.
- Founders and brand managers reviewing claims before publishing.
- Content creators explaining products, packaging, or services.
- HR and internal communication teams creating awareness materials.