Use the Claim Checker
Test broad wording such as eco-friendly, green, natural, recyclable, compostable, carbon neutral, or net zero before publishing it.
Open resourceBrand guidance
Responsible sustainability communication for brands
Use Sustainable Units as a self-service learning platform for proof levels, claim wording, source links, templates, and anti-greenwashing habits.
Understand proof levels
Learn the difference between brand claims, public information, certification scope, reviewed documents, and third-party audits.
Open resourceImprove public evidence
Organize source links, certification scope, material details, packaging notes, and limitations so readers can understand the claim.
Open resourceAvoid vague claims
Replace broad sustainability language with specific, scoped, evidence-aware statements.
Open resourceUse templates
Use trackers and starter kits to organize internal actions, evidence notes, and monthly review habits.
Open resourceLearn before publishing
Use courses and Knowledge Hub pages to build safer sustainability communication habits.
Open resourceImportant boundary
Sustainable Units does not officially certify brands, products, services, or claims. No paid relationship should guarantee a better score, better proof level, ranking, certification, endorsement, publication, or positive editorial treatment.